From Shaaanxo to Alix Earle: How The GRWM Video Became So Iconic
infinite scroll · Centennial World
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Show Notes
Thank you to BRITA for supporting the podcast, helping us keep our deep dives going, and, of course, keeping us hydrated! Check out BRITA here: https://www.brita.com.au/turnonthetaste
This episode is an exploration into the history and impact of the GRWM genre of content— from beauty YouTube to TikTok storytimes.
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Timestamps:
00:00 BRITA sponsorship
00:38 Intro
3:00 The origins of the GRWM: Shannxo & Jackie Aina
6:18 The evolution of the GRWM: From educational to personality-driven
7:48 How TikTok changed the GRWM
9:18 Alix Earle & the GRWM
12:26 Impact of GRWM: Purchasing
15:25 The darker impact of GRWM content
19:49 Why we love the GRWM: Self-expression
21:45 Oversharing in GRWM
23:51 Memes & thirst-trapping
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