Ep. 131 : Jon Goldberg & Julio Friedmann, Founder & CEO and Chief Scientist at Carbon Direct
Today's guests are Jon Goldberg, Founder & CEO of Carbon Direct and Julio Friedmann, Chief Scientist at Carbon Direct. Carbon Direct is a strategic advisor for companies with carbon removal commitments and an investor to scale carbon removal, reduction, and use. They focus on negative emissions investing. Jon has spent his career working in finance, investing, and climate focused commodities before founding Carbon Direct. While Julio, has focused his career on decarbonization and carbon removal from public policy at the US Department of Energy to research institutes. Jon and Julio, along with the team at Carbon Direct, saw a gap in science investing in the climate space. They are working to commodify carbon removal by investing their science based fund in companies building the negative emissions industry. Simultaneously, Carbon Direct is helping customers with negative emissions commitments reach their goals. I learned a lot in the episode. Jon and Julio are the first pair to come onto the podcast and it led to a fascinating discussion. We dive into Carbon Direct, their place in the market, and how Carbon Direct is changing the game. We also discuss the areas Jon and Julio are most excited about as well as net zero commitments and the controversy of offsets. Enjoy the show! You can find me on twitter @jjacobs22 or @mcjpod and email at [email protected], where I encourage you to share your feedback on episodes and suggestions for future topics or guests. Episode recorded November 7th, 2020
Inevitable · Jon Goldberg, Jason Jacobs, Julio Friedmann
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Show Notes
Today's guests are Jon Goldberg, Founder & CEO of Carbon Direct and Julio Friedmann, Chief Scientist at Carbon Direct.
I learned a lot in the episode. Jon and Julio are the first pair to come onto the podcast and it led to a fascinating discussion. We dive into Carbon Direct, their place in the market, and how Carbon Direct is changing the game. We also discuss the areas Jon and Julio are most excited about as well as net zero commitments and the controversy of offsets.
In today’s episode, we cover:
- How Carbon Direct works & its position in the market
- Net zero commitments comparison
- Assessing a company’s carbon footprint
- Jon & Julio’s stances on offsets
- Biggest problems facing large companies
- Companies’ motivations for working with Carbon Direct
- Areas Jon & Julio are most excited about
- Carbon Removal vs. Carbon Capture
- Where we are now and where we need to go
Links to topics discussed in this episode:
- Carbon Removal vs. Carbon Capture: https://www.american.edu/sis/centers/carbon-removal/explaining-carbon-removal.cfm#main-container
- Carbon Direct: https://carbon-direct.com/
- Net Zero Commitments: https://www.greenbiz.com/article/global-net-zero-commitments-double-less-year
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*Editing and post-production work for this episode was provided by The Podcast Consultant