101 Is Your Customer Journey Broken
Industry Angel Business Podcast · Ian Farrar | Industry Angel Business Podcast
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Show Notes
Show Notes Here
International speaker, author, and co-creator of the psychology of consumer and seller behaviour. With a blend of commercial experience, innovative and well-researched development, Nevil delivers high impact business techniques that really work for you, your organisation and your team. His 30 years of commercial acumen and commercial experience from starting and scaling his own business means Nevil is ideally placed to give you real-world business advice about growing and developing your business and your people. Nevil was involved in the sales launch of two of the UK's most familiar brands in Dyson and BlackBerry. He uses this experience and his innovative ways of looking at the customer journey to fire you up and focus your teams.
Ian and Nev discuss;
- Putting people in a positive emotional state,
- Getting people onto the green line,
- Thinking about the customer as well as the prospect,
- Putting people on the red line,
- Positive emotions,
- Emotional associations,
- Doing the basics extraordinary well,
- Advocacy,
- Leaving a review,
- Empowering staff to help where needed,
- Opportunity lies in mistakes.
Show Sponsors
Far North Sales & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth. We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period, we can help.