Focusing on one product in a strong market (for 15 years) - Geoff Roberts, Outseta
Geoff Roberts his co-founders at Outseta do things differently. They run a flat organisation, have ignored SEO, and have committed to 10-15 years to make the company work. They're in a super competitive and established market (CRM) but that's what they're
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Show Notes
Geoff Roberts is the co-founder of Outseta, a bootstrapped all-in-one platform to help manage and grow your recurring revenue business. Before Outseta, Geoff was Head of Marketing for Buildium, a product that went through the phases of bootstrapping, raising and exiting, that was started by current co-founder Dimitris.
What we covered in this episode:
- Taking a big 15 year bet on your business
- Going into an established, durable market
- Why not raise for the company?
- Single focus vs portfolio of small bets
- Why Outseta focused on brand building and not SEO
- Marketing trade-offs
- Why freemium doesn’t work for everyone
- Building a flat, self-managed organisation
Recommendations
- Book: Reinventing Organistations; Life Profitability
- Podcast: Tim Ferris Show
- Indie Hacker: Anthony Castrio
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