So Extra: All the Rest from Katie Martell
In February it's Black Power fists. In June it's rainbow flags. Corporations are so quick to co-opt any cultural symbol they can, it's hard to believe there are any that won't end up stenciled onto the side of a Starbucks cup as soon as it's seasonally appropriate. But marketing maven Katie Martell knows so much more about how to cut through their bullsh*t and expose just how "woke" these companies really are.
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Show Notes
In February it's Black Power fists. In June it's rainbow flags. Corporations are so quick to co-opt any cultural symbol they can, it's hard to believe there are any that won't end up stenciled onto the side of a Starbucks cup as soon as it's seasonally appropriate. But marketing maven Katie Martell knows so much more about how to cut through their bullsh*t and expose just how "woke" these companies really are.
Katie Martell is the author and producer of "Woke-Washed," a book, lecture and documentary exploring what happens when marketing and social movements collide. Her professional adventures include communications consulting, startup marketing and SaaS entrepreneur-ing, and her work’s been featured in The New York Times, Wall Street Journal, Adweek, CNBC, and at conferences and universities around the world. And she's been been named “one of the most interesting people in B2B marketing" a top voice in marketing on LinkedIn 3X, and an Adweek Pride Star.
Follow her on LinkedIn, at @KatieMArtell on Twitter, and subscribe to The World’s Best Newsletter to see what she's up to next!
"Indecent with Kiki Andersen" is a production of Next Chapter Podcasts.
Hosted by Kiki Andersen
Produced by Pete Musto & Max Wolfson
Executive produced by Jeremiah Tittle
Follow the show at @indecentkiki on Instagram and follow Kiki at @itskikiandersen
Email us at [email protected]