We live in the age of boycotts. But which ones work?
As a bonus this week, we thought you might enjoy this episode, which originally ran on The Big Story May 15, 2023. We're in the middle of a month in which thousands of Canadians have sworn to boycott any store or product produced by Loblaw Companies Ltd. That includes an awful lot of stores and products, and would require some severe changing of habits. Which is why it probably won't work. It seems that every week we're encouraged to boycott something, but how many of these protests actually result in change from the targeted company, any why? What should Canadians who want to encourage companies like Loblaw to change their strategies actually do to get some traction? And what should boycott organizers aim for to encourage the maximum number of people to join in?
Audio is streamed directly from the publisher (rogers.simplecastaudio.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
We're in the middle of a month in which thousands of Canadians have sworn to boycott any store or product produced by Loblaw Companies Ltd. That includes an awful lot of stores and products, and would require some severe changing of habits. Which is why it probably won't work.
It seems that every week we're encouraged to boycott something, but how many of these protests actually result in change from the targeted company, any why? What should Canadians who want to encourage companies like Loblaw to change their strategies actually do to get some traction? And what should boycott organizers aim for to encourage the maximum number of people to join in?
GUEST: François Neville, Associate Professor of Strategic Management at McMaster University’s DeGroote School of Business
Do you have a topic that's confounding you in this economy? We'll be happy to dig into it for you and get you the answers you need. Email us at: [email protected]. Thank you for listening!