LinkedIn ads masterclass - he spends $1,000,000+ a month on LinkedIn and shares all
In the Pit with Cody Schneider | Marketing | Growth | Startups · Cody Schneider
Audio is streamed directly from the publisher (media.transistor.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
https://www.graphed.com/ - AI data analyst to build dashboard and get insights
In the Pit Podcast with Cody Schneider
Brought to you by...
Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/
Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/
Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/
Summary
In this episode, Will Martin from Founder Video discusses LinkedIn advertising strategies and the evolving landscape of B2B marketing. The conversation covers the effectiveness of thought leader ads, the importance of video content on LinkedIn, and innovative approaches to combining organic and paid strategies. Will shares insights on targeting, budgeting, and measuring the impact of LinkedIn campaigns on sales pipelines.
Key Takeaway Timestamps:
(00:37) Thought Leader Ads on LinkedIn allow personal profile posts to be promoted as ads, maintaining social proof and engagement.
(06:05) Engagement objective is generally more effective than brand awareness for Thought Leader Ads campaigns.
(12:29) LinkedIn is rolling out a TikTok-like feed, creating opportunities for video content creators in the B2B space.
(21:39) Generating significant pipeline from LinkedIn ads is possible with relatively low ad spend when executed effectively.
(28:09) The future of B2B sales may involve a shift from traditional SDR roles to more content creation and thought leadership positions.
Host Links
Personal email newsletter - https://investorupdate.beehiiv.com/subscribe
https://twitter.com/codyschneiderxx
https://www.linkedin.com/in/codyxschneider/
https://codyschneider.com/
https://inthepitpodcast.com/
Guest Links
https://www.linkedin.com/in/will-martin-foundervideo/
https://foundervideo.io/
LandingCat: SEO for ecommerce - https://www.landingcat.com/