landing page masterclass: why your beautiful website is killing your startup growth

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Let's dive into the pit and talk about one of the most overlooked things in growth marketing - copywriting. Today I have on my friend Jordan Mix from Late Checkout and we're gonna give you a masterclass on how to actually talk about the thing you're building and write well. Especially for those founders fresh out of Y Combinator who are slinging word salad and getting way too cute with their messaging.

We rip through some startup websites, dissecting their copy and showing how to make it more effective. It's all about conveying specific ideas with as few words as possible, focusing on the outcomes people are shopping for - more time, more money, or more status. We demonstrate how to cut the jargon, speak directly to customer pain points, and create messaging that can't be copied. Remember, in this AI world with infinite options, you can actually do way less - write fewer words, ship less designs - and accomplish way more. 

Timestamps
(0:00) - Intro

(00:01:03) - Importance of Landing Pages

(00:02:28) - Copywriting in Growth Marketing

(00:03:08) - The Overlooked Nature of Copywriting

(00:09:44) - Principles of Good Copywriting

(00:18:04) - Common Mistakes in Google Ads

(00:30:09) - Analyzing Y Combinator Startups' Websites

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