Courtney Quinn and Brandon Groce Help Will on a Whim Rethink His Website
Will Humphrey, aka Will on a Whim, grew up in foster care where none of his foster parents knew how to care for his natural hair. So he’s on a mission to change that for the next generation, creating funny, lively hair content on Youtube and Tiktok. And he’s really good at it - to quote one of our guests from this episode, Will’s content is “fire.” But his website, where he sells the merch to fund this mission, is a different story. Or, rather, it doesn’t tell much of a story at all. It’s functional but sparse, and doesn’t properly represent Will’s brand, energy, or purpose. So the challenge today is to help Will see a new vision for his website - and then build it himself.
In the Making · Juliana Cifuentes, Chris Do, Khoi Vinh
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Show Notes
This episode pairs Will with Courtney Quinn - a prolific online content producer you might know as Color Me Courtney. Find her on Instagram, TikTok and YouTube. Courtney used her own website as inspiration to help Will think through color theory, and how different tones and shades could prompt consumer behavior on the merch page.
For a professional designer’s perspective on web design, we connect with Brandon Groce. He’s a designer, speaker, content creator and friend of Adobe. You can check out Brandon’s design portfolio here. And check out Will’s website as he continues to think through some design choices and try out new ideas.
This season is supported by Adobe Express - a new web and mobile app that helps anyone create great content from thousands of templates. Learn more about the podcast at adobe.ly/wireframe. (Most of the guests appearing in this season are part of Adobe’s CoCreate program.)
Find a transcript of this episode here.