Season 1 · Episode 16
Euan McLeish: In the Spirit
In the Know · The Podcast Company UK
February 6, 202432m 30s
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Show Notes
Join host Richard Moffat in conversation with Asian Beverages & Consumer Analyst Euan McLeish. We cover the socio-economic factors influencing Chinese consumption patterns, from the culture and cachet of premium spirit Baijiu, the rise of premium beer, and finishing with the health and wellness trends driving strong demand for probiotics.
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