Improving Vaccine Communication
The White House and many health officials have taken an aggressive approach to communicating the need for Covid-19 vaccines. Most people are prompted to get vaccinated by mandates and words that generate fear, but it’s clear that they backfire with a sizable minority of others. A communications expert discusses how certain words motivate some groups and repel others.
In Good Health · Maayan Voss de Bettancourt | AURN, Greg Johnson, Elizabeth Westfield
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Show Notes
The White House and many health officials have taken an aggressive approach to communicating the need for Covid-19 vaccines. Most people are prompted to get vaccinated by mandates and words that generate fear, but it’s clear that they backfire with a sizable minority of others. A communications expert discusses how certain words motivate some groups and repel others.
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