In Good Company: Episode #004 - "Partnerships: Influencer, Business and Personal" with Celine Gouvin
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Show Notes
Partnerships are a common aspect of any professional career. Partnering with colleagues on projects, influencers partnering with brands for endorsements or two individuals collaborating on a new business venture. The combinations are limitless. This episode of In Good Company mainly focuses on the dynamics of a successful partnership between an influencer and a company as we're joined by our long-time friend, Celine Gouvin. Currently the Director of Influencer Marketing and Partnerships at TULA Skincare, Celine's experience in this space spans across many consumer products including skincare, food and beverage, and lifestyle brands. Partnerships of this nature can be tricky to navigate, but when done well their results can be a game changer for brands.