How to design a high-impact growth org for a PLG startup — Webflow & Dropbox’s Melissa Tan
Melissa Tan is the GM of Self-Service and Head of Growth at Webflow and formerly the Head of Growth and Monetization for Dropbox Business. She unpacks the nuances between the two PLG businesses, including the growth strategy, approach to pricing and packaging, and goal setting techniques.
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Show Notes
Our guest today is Melissa Tan, GM of Self-Service and Head of Growth at Webflow and formerly Head of Growth and Monetization for Dropbox Business.
In today’s conversation, she unpacks the nuances between the two PLG businesses and how growth strategy changes for a more complex product like Webflow, including:
- Designing and structuring a growth org
- The right way to tackle goal-setting
- How Webflow’s pricing and packaging has evolved
- How to calibrate pricing feedback
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