Apple's North Star: How Steve Jobs took inspiration from Sony
In-depth News Features | NHK WORLD-JAPAN News
September 12, 20255m 51s
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Show Notes
Apple is one of America's most recognizable brands. A tech juggernaut known for its innovations in consumer electronics, it is also one of the country's most successful cultural exports. But as one of the company's most famous designers once said, "Apple's soul is half Japanese." The company's connection with Japan dates back to its early years, when Jobs turned to Sony Chairman Morita Akio for inspiration.