Is the CPM Model in Podcasting Really Sustainable?
In & Around Podcasting · Captivate
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Show Notes
In a recent article published by Mia Lobel, ex Head of Content at Pushkin Industries, she decries the CPM model in podcasting, and that "The CPM model of advertising does not — and will not ever — work to sustain podcasting."
Join us as we dive deep into this topic with two podcasting pros.
Plus, Stupid Stuff in Podcasting and The Flattering Ram!
Co-hosts, ( ) and Gareth Davies(@garethsounds on X) .
Links to interesting things from this episode
- Kathy Doyle | LinkedIn
- Independent Podcast Awards 2024
- Quill Podcast Agency | High-Quality Corporate Podcast Production
- CoHost | Podcast Analytics and Audience Insights
- Podcast Production Services | Lower Street
- The world's most influential branded podcasts - Pacific Content
- Alex Lieberman on X: "Unless you're an A-list celeb, big media co, or plan to sell your audience a high $ product, it makes no sense for you to launch a podcast right now." / X
- Podcast Advertising Rates [2024] | Ad Results Media
- Audioboom sees revenue growth
- Why our system for valuing podcasts is broken - Current
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