Will AI Bots Make Fake Engagement A KPI?

The conversation explores the topic of fake engagement on social media and how AI could exacerbate the issue. It discusses the history of fake engagement, the advantages of faking it, and the challenges faced by social media platforms in combating it. The conversation also delves into engagement pods, where users artificially boost their engagement through groups, and the potential impact of AI on engagement metrics. The hosts highlight the need for tools to detect fake engagement and the growing importance of human verification to ensure authenticity. The conversation concludes with a reflection on the challenges of navigating a world where it's difficult to discern what is real.