Tesco Is Now Jumping Into The Growing Trend of AI in Celebrity Endorsements
In A(i) Nutshell · Andrew Davis & Chris Branch
August 20, 202410m 43s
Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Tesco, a major supermarket chain, is using AI to offer hyper-personalized video messaging to customers. They have partnered with Olympic gold medalist Jessica Ennis-Hill to be the spokesperson for this initiative. Customers can type in a message or name and the AI version of Jessica will deliver the personalized message. The platform has a filter system to ensure reputable charities are involved. The use of AI in celebrity endorsements and user-generated content is a growing trend that more brands may adopt.