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Show Notes
In this episode of the In A Nutshell Podcast, Andrew discusses the impact of AI on influencer marketing, addressing questions from a recent keynote in Romania. He outlines the future of influencer marketing for brands, emphasizing the role of AI in various stages of the process, from identifying influencers to measuring success. Andrew also explores how influencers can leverage AI for creativity and productivity, and delves into the emerging trend of virtual influencers, their potential, and the challenges they may face in gaining consumer trust.