Episode 12: Making an impact – what role does social enterprises have?

Marta Aretakis Terne is the Head of Marketing and Communication at Better Shelter in Sweden. Marta has a longstanding experience in Marketing and Communication. In this episode, she explains how her work has helped displaced persons receive a good shelter, what it’s like to work with a social enterprise, and how to develop a successful innovation project. - So we are the innovators and our role is to be the fast and the agile and the less bureaucratic organization and partner to these big, big aid providers. We can work a lot faster but we can also help them try concepts and we can help them try ideas that they would not be able to do, says Marta Aretakis Terne.