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Impact Pricing

Impact Pricing

Mark Stiving, Ph.D.

524 episodesEN

Show overview

Impact Pricing has been publishing since 2022, and across the 4 years since has built a catalogue of 524 episodes. That works out to roughly 120 hours of audio in total. Releases follow a several-times-a-week cadence.

Episodes typically run under ten minutes — most land between 3 min and 29 min — with run-times ranging widely across the catalogue. None of the episodes are flagged explicit by the publisher. It is catalogued as a EN-language Business show.

The show is actively publishing — the most recent episode landed 3 days ago, with 51 episodes already out so far this year. The busiest year was 2023, with 155 episodes published. Published by Mark Stiving, Ph.D..

Episodes
524
Running
2022–2026 · 4y
Median length
4 min
Cadence
Several per week

From the publisher

The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.

Latest Episodes

View all 524 episodes

Buyer Insight: Your Wins Are Lying To You

Jun 26, 20264 min

How to Price When AI Becomes Your Buyer with Steven Forth

Jun 22, 202627 min

Buyer Insight: Willingness to Pay Isn't About Your Product

Jun 19, 20263 min

Why Pricing Might Be the Best Path to CEO You've Never Considered with Ryan Walter

Jun 15, 202625 min

Buyer Insight: Why More Features Make It Harder to Buy

Jun 12, 20263 min

The Pricing Sprint: Why Human Behavior Still Wins In the Age of AI with Jenny Millar & Ann Padley

Jun 8, 202630 min

Buyer Insight: Will AI Shrink Our Teams or Expand Our Ambitions?

Jun 5, 20264 min

Why Buyers Don't Buy When They're Convinced — They Buy When They Can Predict with Todd Caponi

Jun 1, 202633 min

Buyer Insight: Buyers Are Rational, It's the Sellers That Aren't

May 29, 20265 min

AI Agents, Zero Humans, and the End of SaaS Per-Seat Pricing with Ajit Ghuman

May 25, 202630 min

Buyer Insight: Credits Trade Clarity for Flexibility

May 22, 20264 min

Your Customers Don't Care About AI (And That's Your Pricing Problem) with Dan Balcauski

May 18, 202629 min

Buyer Insight: If Buyers Can't Explain It, You've Not Sold It

May 15, 20263 min

The Four Conversations That Change How Buyers Decide with Blair Enns

May 11, 202628 min

Buyer Insight: Why AI Is Making SaaS Metrics Grow Up

May 8, 20264 min

Why the Same Product Shouldn't Have One Price (And What to Do Instead) with Bobby Moesta

May 4, 202630 min

Buyer Insight: Credits Are Both Billing and Currency and That's the Problem

May 1, 20264 min

How to Change Prices and Predict Them Without Guessing with Felix Hoffmann

Apr 27, 202629 min

Buyer Insight: Pricing Theory vs. Buying Reality: Why Usage-Based Pricing Still Wins in Enterprise AI

Apr 24, 20263 min

"How Would You Like to Pay?" Rethinking Pricing Strategy with Mark Walker

Apr 20, 202631 min
Impact Pricing 2022