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Impact Pricing

Impact Pricing

Mark Stiving, Ph.D.

553 episodesEN

Show overview

Impact Pricing has been publishing since 2022, and across the 4 years since has built a catalogue of 553 episodes. That works out to roughly 130 hours of audio in total. Releases follow a several-times-a-week cadence.

Episodes typically run under ten minutes — most land between 3 min and 29 min — with run-times ranging widely across the catalogue. None of the episodes are flagged explicit by the publisher. It is catalogued as a EN-language Business show.

The show is actively publishing — the most recent episode landed 3 days ago, with 80 episodes already out so far this year. The busiest year was 2023, with 155 episodes published. Published by Mark Stiving, Ph.D..

Episodes
553
Running
2022–2026 · 4y
Median length
4 min
Cadence
Several per week

From the publisher

The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.

Latest Episodes

View all 553 episodes

Is Your Business Healthy? Your Pricing May Have the Answer with John Gilbo

Oct 5, 202626 min

Buyer Insight: Product Myopia: The Symptoms You've Been Misdiagnosing

Oct 2, 20267 min

How to Raise Prices When Everything Is Getting More Expensive with Jacob Moller Korsgaard

Sep 28, 202622 min

Buyer Insight: Product Myopia: Where It Hides in Your Company

Sep 25, 20268 min

Why AI Gets Pricing Wrong and How to Train It to Get Pricing Right with Roberto Rivera

Sep 21, 202630 min

Buyer Insight: Product Myopia: The Disease You Don't Know You Have

Sep 18, 20265 min

Why Technically Correct Pricing Recommendation Can be Strategically Wrong with Sandeep Mathew

Sep 14, 202621 min

Buyer Insight: The Value Was Always There

Sep 11, 202614 min

The $80M Dealer Reveals the Pricing Tricks First-Time Car Buyers Miss with Dominic Genova

Sep 7, 202631 min

Buyer Insight: Hidden Problems, Hidden Value

Sep 4, 20262 min

AI Pricing Has 4 Possible Futures, Which One Are You Building For with Steven Forth

Aug 31, 202634 min

Buyer Insight: The Case for Token-Based Pricing

Aug 28, 20264 min

What Are You Really Charging For? The Business Problem Behind AI Pricing with Manu Mehra

Aug 24, 202632 min

Buyer Insight: Stop Measuring WTP. Start Shaping It.

Aug 21, 20263 min

Stop Asking AI "What Should I Charge?" with George Boretos

Aug 17, 202627 min

Buyer Insight: The Business Case Nobody Built

Aug 14, 20263 min

#LivePricingCoachingWithMarkStiving: From 35% to 70% Win Rates, Mark Richman's Pricing Transformation

Aug 10, 202637 min

Buyer Insight: You Didn't Lose the Deal. You Lost the Commitment.

Aug 7, 20263 min

Why Buyers Trust Salespeople Who Don't Need the Sale with Michael Barbarita

Aug 3, 202623 min

Buyer Insight: How Buyers Actually Buy (And Why AIDA Isn't The Answer)

Jul 31, 20263 min
Impact Pricing 2022