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Impact Pricing

Impact Pricing

Mark Stiving, Ph.D.

540 episodesEN

Show overview

Impact Pricing has been publishing since 2022, and across the 4 years since has built a catalogue of 540 episodes. That works out to roughly 130 hours of audio in total. Releases follow a several-times-a-week cadence.

Episodes typically run under ten minutes — most land between 3 min and 29 min — with run-times ranging widely across the catalogue. None of the episodes are flagged explicit by the publisher. It is catalogued as a EN-language Business show.

The show is actively publishing — the most recent episode landed 2 days ago, with 67 episodes already out so far this year. The busiest year was 2023, with 155 episodes published. Published by Mark Stiving, Ph.D..

Episodes
540
Running
2022–2026 · 4y
Median length
4 min
Cadence
Several per week

From the publisher

The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.

Latest Episodes

View all 540 episodes

Buyer Insight: Stop Measuring WTP. Start Shaping It.

Aug 21, 20263 min

Stop Asking AI "What Should I Charge?" with George Boretos

Aug 17, 202627 min

Buyer Insight: The Business Case Nobody Built

Aug 14, 20263 min

#LivePricingCoachingWithMarkStiving: From 35% to 70% Win Rates, Mark Richman's Pricing Transformation

Aug 10, 202637 min

Buyer Insight: You Didn't Lose the Deal. You Lost the Commitment.

Aug 7, 20263 min

Why Buyers Trust Salespeople Who Don't Need the Sale with Michael Barbarita

Aug 3, 202623 min

Buyer Insight: How Buyers Actually Buy (And Why AIDA Isn't The Answer)

Jul 31, 20263 min

The Price of Influence: Why People Don't Buy Your Ideas with Claire Wang

Jul 27, 202625 min

Buyer Insight: What Is a Pig Worth?

Jul 24, 20263 min

The Coming Age of Humanless Pricing Negotiations with Adrienne Gordon

Jul 20, 202625 min

Buyer Insight: The Information Trap Is Killing Your Deals

Jul 17, 20264 min

Why Buyers Don't Buy (Hint: It's Not Your Price) with Ted Olson

Jul 13, 202634 min

Buyer Insight: Being Chosen Isn't Winning

Jul 10, 20264 min

The Hardest Part of Every Buying Decision with Dan Rochon

Jul 6, 202631 min

Buyer Insight: I Was Wrong About Will I

Jul 3, 20267 min

Raised Prices 5X, Lost 40% of His Clients... and Made More Money with Robin Waite

Jun 29, 202627 min

Buyer Insight: Your Wins Are Lying To You

Jun 26, 20264 min

How to Price When AI Becomes Your Buyer with Steven Forth

Jun 22, 202627 min

Buyer Insight: Willingness to Pay Isn't About Your Product

Jun 19, 20263 min

Why Pricing Might Be the Best Path to CEO You've Never Considered with Ryan Walter

Jun 15, 202625 min
Impact Pricing 2022