Episode 119
Scaling Creator Partnerships with AI Employees: Tom Hollands on AMT’s AI Vision - E119
June 27, 202511m 5s
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Show Notes
AMT AI is redefining influencer marketing through AI employees—starting with Lyra, a Slack-based assistant that automates every step of campaign management. In this Imagine AI Live pop-up podcast, recorded at the Fontainebleau Las Vegas, Chris Madden interviews CEO Tom Hollands to uncover how AMT AI empowers brands like Obvi and Playground to scale creator partnerships without adding headcount. They discuss the growing importance of trust in a world flooded with AI-generated content, the potential for AI avatars, and how AMT is building toward a future of fully automated affiliate and ad-boosting operations.
(0:00) Welcome & Introduction
(0:30) What is AMT AI?
(1:19) What Does UGC Mean?
(1:36) The AMT Platform Experience
(2:45) A Marketplace for Marketers
(4:23) Pricing & Creator Earnings
(5:13) How Creators Set Their Price
(5:35) Company Funding & Team Size
(6:08) The Product Roadmap for AI Employees
(7:34) AI Avatars vs. Human Trust
(9:59) A Message to Brands
(10:25) How to Connect with Tom