Oonie Chase, Partner at IDEO
"Every single problem I work on, if you dig all the way down, there's a human problem somewhere nested in it. And so if you want to be a designer, and you want to practice design as a method of framing and problem solving, you have got to become adept at designing for humans – because at the end of the day, that's what you're doing."
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Show Notes
Oonie Chase has been working at the intersection of strategy and design for over 20 years, leading high-impact and award-winning teams at IDEO, Wieden+Kennedy, frog design, Digitas (where we met, worked together on a bunch of stuff, and became friends), and GMMB.
As a Partner at IDEO, she works across industries and markets - from media, technology, and consumer products, to financial services, health, and the public sector.
She specializes in complex challenges that span human, physical and digital systems.
Prior to joining IDEO, Oonie was the Executive Creative Director at frog design, leading the San Francisco headquarters as well as acting as a global practice lead of product strategy and applied data.
Oonie co-founded a design and technology practice at Wieden+Kennedy, built a digital strategy team for President Barack Obama’s communication team, and is the co-founder of two start-ups.