Amazon Data & The "Creepy" Reality of Modern Car Buying: Kelly Ann Sparks-Berger | NADA 2026
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Show Notes
In this episode of the I'm a Car Chick podcast, host Shasta Haddock welcomes Kelly Ann Sparks-Berger, Amazon Sale Strategist at Dealer eProcess (DEP), for a deep dive into the evolution of digital marketing in the automotive world. Recorded live from NADA 2026, Kelly Ann explains how Amazon's behavioral data is a game-changer for dealers, allowing them to move away from "blanketed" marketing toward a highly targeted, "sniped" strategy that actually reflects how buyers shop online today. They discuss the "creepy but effective" nature of targeted ads, why relying on old social platforms like Facebook Marketplace is a mistake, and how clean data through partnerships like Authenticom is the secret sauce for proving ROI. If you're tired of "vanity metrics" and want to understand how to actually convert digital leads into sold cars, this is a must-watch.