#67: ABM is B2B, with Sangram Vajre
Sangram Vajre of Terminus comes on to discuss his new book "ABM is B2B". We talk about all things ABM including why B2B doesn't have to be boring, how and why Sangram let go of his CMO title, and why every company should hire a comedian and take...
If You Market · Sky Cassidy (CEO) of MountainTop Data
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Show Notes
Sangram Vajre of Terminus comes on to discuss his new book "ABM is B2B". We talk about all things ABM including why B2B doesn't have to be boring, how and why Sangram let go of his CMO title, and why every company should hire a comedian and take more risks in their marketing. Sangram is a 2x Author, including his latest book ABM is B2B, Co-founder at Terminus, host of the FlipMyFunnel Podcast, and the Godfather of ABM.
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