Season 8 · Episode 202
202#: Killer Buyer Personas, with Jim Kraus
If You Market · Sky Cassidy (CEO) of MountainTop Data
January 17, 202457m 5sExplicit
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Show Notes
On this episode of the If You Market podcast Jim Kraus talks with us about buyer personas and their ‘5 Rings of Insight’ process.
Jim is the President of Buyer Persona Institute (BPI) and a leading authority on buyer personas and buying insights.
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