Season 6 · Episode 176
176#: Attribution is Dead, Long Live Attribution, with Steffen Hedebrandt
If You Market · Sky Cassidy (CEO) of MountainTop Data
December 6, 202259m 29sExplicit
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Show Notes
Would you like to know which half of your marketing budget is wasted?
This week on the If You Market podcast we talk with Steffen Hedebrandt about lead attribution and how you can assure your content is leading to revenue.
Steffen Hedebrandt is a subject matter expert in connecting marketing activities with revenue. He is data-driven and loves all parts of scaling the commercial side of a business.
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