Beyond Vanity Metrics: Driving Growth with Learner Engagement
𝘞𝘩𝘺 𝘥𝘰 78% 𝙤𝙛 𝙇&𝘿 𝙡𝙚𝙖𝙙𝙚𝙧𝙨 𝘴𝘵𝘳𝘶𝘨𝘨𝘭𝘦 𝘵𝘰 𝘥𝘦𝘮𝘰𝘯𝘴𝘵𝘳𝘢𝘵𝘦 𝘦𝘯𝘨𝘢𝘨𝘦𝘮𝘦𝘯𝘵’𝘴 𝘵𝘳𝘶𝘦 𝘪𝘮𝘱𝘢𝘤𝘵? Becky Willis, learning strategist and CLO of Tractus Learning, explains how to transform learner engagement from a vanity metric into a strategic driver of business success.
#IDIODC Instructional Designers In Offices Drinking Coffee · Becky Willis, Paul Schneider, Chris Van Wingerden
Audio is streamed directly from the publisher (cdn.simplecast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
L&D teams face mounting pressure to prove engagement isn’t just a vanity metric. Join Becky Willis, learning strategist and co-founder of Tractus Learning, as she reveals how to transform engagement from abstract concept to measurable business driver.
Discover practical frameworks for connecting learning maturity to engagement strategies, including how to leverage modern ecosystems that blend AI-driven personalization with human-centric design. Becky will unpack case studies showing how aligned engagement approaches lead to 3x higher content adoption – and why the future of L&D hinges on making this critical connection.
Get the "5 Es of Learning Engagement" Playbook: https://tractuslearning.com/white-papers/#:~:text=The%20Learning%20Engagement%20Playbook
------------------
Becky Willis is co-founder and CLO at Tractus Learning, where she architects learning ecosystems for Fortune 500 companies and mid-market innovators. With 25+ years experience spanning HP’s global learning innovation team and leadership roles at EdCast, she’s pioneered strategies blending LXPs, microlearning, and engagement analytics. A frequent ATD speaker and author, Becky’s work focuses on making learning measurable through what she calls “the engagement-maturity continuum.” Her insights have been featured in Training Industry Magazine and at DevLearn 2024’s keynote panel on AI-driven learning.
Brought to you by the dominKnow | ONE Platform - develop, manage, and distribute impactful L&D content – efficiently, at scale.