Season 3 · Episode 1
How to get a customer to choose you (and bagels)”
On the first episode of season 3 we talk through the paradox of choice, how to facilitate decisions in your customers, how to build a brand, and bagels. We touch on Dan Ariely’s book Predictably Irrational, digging in on how architecting the environment for your customers will drastically increase your chances at conversion. We also talk about the two bagel shops that were next to each other in NYC, and why each wound up with a far stronger brand because the other existed.
September 30, 202015m 4s
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Show Notes
On the first episode of season 3 we talk through the paradox of choice, how to facilitate decisions in your customers, how to build a brand, and bagels.
We touch on Dan Ariely’s book Predictably Irrational, digging in on how architecting the environment for your customers will drastically increase your chances at conversion.
We also talk about the two bagel shops that were next to each other in NYC, and why each wound up with a far stronger brand because the other existed.
Topics
startupsentrepreneurbusinessacquisitionacceleratorstartupnew businessacceleratorsstartup educationcustomer