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How to Find Your Customers In-Person (Even If You're SURE You Can't)
Season 5 · Episode 201

How to Find Your Customers In-Person (Even If You're SURE You Can't)

Today, we'll talk through how you'll find customers in-person. This is the single most important acquisition tool for early-stage founders, and there's no excuse - any business targeting any customer can do it. We use a few Tacklebox examples and give you a framework to make it happen.

Idea to Startup · Brian Scordato, Brian Scordato | Tacklebox

December 5, 202513m 32s

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Show Notes

Today, we'll talk through how you'll find customers in-person. This is the single most important acquisition tool for early-stage founders, and there's no excuse - any business targeting any customer can do it. We use a few Tacklebox examples and give you a framework to make it happen. 
 


Timestamps:

00:45 Your In-Person Growth Strategy Intro
01:30 Cropped
04:20 For the People Who Can’t Do In-Person
05:26 Your In-Person Acquisition Plan: A Date Wingman
07:34 Places to Find Hard to Find Customers
09:54 The Script
11:42 The Media
12:32 The End

Topics

startup customer interviewsfinding customersgetting first customerslocal marketing tacticscustomer acquisitionb2b customer acquisitionstartup growth strategycustomer discoveryguerrilla marketingstartup validationretryin-person marketingearly stage startupcold approachface-to-face sales