PLAY PODCASTS
How To Be A Great Storyteller (ITS Classic)
Season 4 · Episode 14

How To Be A Great Storyteller (ITS Classic)

I recently asked a good investor friend of mine what he thought the most underrated but important skill for entrepreneurs in 2021 was. He responded quickly - storytelling. The amount of compelling copy a startup needs to write in 2021 is astounding - from ads to emails to socials to pitch decks - and the base rate has gotten extremely high. A startup can only be as successful as it's messaging, and that all starts with a founder's ability to tell the story of their customer and their product. Today's ITS Classic episode talks through storytelling archetypes that'll help you write compelling copy and become a 10x better marketer.

Idea to Startup

April 21, 202117m 57s

Audio is streamed directly from the publisher (pdcn.co) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.

Show Notes

I recently asked a good investor friend of mine what he thought the most underrated but important skill for entrepreneurs in 2021 was. He responded quickly - storytelling. The amount of compelling copy a startup needs to write in 2021 is astounding - from ads to emails to socials to pitch decks - and the base rate has gotten extremely high. A startup can only be as successful as it's messaging, and that all starts with a founder's ability to tell the story of their customer and their product.

 

Today's ITS Classic episode talks through storytelling archetypes that'll help you write compelling copy and become a 10x better marketer.