The Lego Principle Can Make You Richer: Marketing Automation Done Right with Brad Martineau - I Love Marketing Episode #281

Discover how the LEGO principle can make you richer, marketing automation done right, the power of a playbook and more with Genius Network Member Brad Martineau. Brad is the founder of SixthDivision, a company that helps small business owners and entrepreneurs reduce overwhelm and in-office complexity with automation so they can better convert leads into sales.

Here's what you'll learn from Brad in this episode:

• How to convert more leads into sales using marketing automation
• How to reduce frustration around marketing automation
• The biggest problem with automation is not the software, it's the process (and what you can do to maximize the process starting today)
• Why how you implement automation is your greatest asset (not the software)
• Your greatest asset is your ability to implement ideas (and what you can do to do this more often, more efficient, and more effective)
• How to bridge that gap from idea to implementation with your automation
• What LEGO figured out for small business (and how it applies to you converting leads into clients)
• The power of modular thinking: Breaking down the big thing and compartmentalizing into smaller pieces (or bags)
• The BIG Problem with the framework of Marketing Automation (and how it's keeping you stuck)
• Marketing Automation expands to people who do work in sales, fulfillment, and more (and you might be missing 90% of what could be done to make your company more efficient, and effective)
• How a Company Playbook and Blueprint can create greater freedom, impact, and contribution and allow you to implement more ideas
• And more…

Shownotes and links from this episode can be found at: www.ilovemarketing.com/281