How to Write Effective Job Postings

Want to know how to create job postings that attract stronger candidates? Co-hosts Hannah Robinson and Melissa Honan discuss creative, inviting ways to write effective job postings that filter out unqualified applicants and attract the ideal candidate.

• Hannah introduces the topic by highlighting the struggles new business owners face when it comes to job postings.
• Melissa highly recommends the Bookkeepers.com community for posting bookkeeping jobs due to its high talent quality..
• While the job description must be clear and straight to the point, Melissa feels the job posting is where your personality and creativity should stand out.
• To get your job posting to stand out, Hannah is convinced you must be creative - This is why Melissa uses Bernie Sanders memes to gain people's attention.
• Hannah and Melissa agree that hiding "trivia eggs" in the job posting is a great way to ensure applicants read the entire post. Applicants that do not respond to the trivia are automatically filtered out.
• For Melissa, the last thing you would want is to hire a bookkeeper who is not detail oriented. The job posting is the best place to screen for such soft skills.
• Melissa goes through the benefits of using video in your job posting.
• Hannah explains why the job description needs to accompany the job posting, helping applicants apply for the right positions.
• According to Melissa, networking and being part of a professional community is by far the best way to land exceptional team members.
• Should employers disclose pay information on job posts? Hannah and Melissa believe they should.
• Melissa adds that making prospects go through the entire application process without letting them know your pay structure is just unethical.
• Hannah also points out that higher-quality candidates that know their worth will not waste time applying to jobs that don't have a clear pay structure.
• Hannah explains why the job posting is the ideal place to highlight the benefits of working for your organization.
• Hannah and Melissa discuss the pros and cons of posting jobs on recruiting sites like Indeed and Upwork.
• Melissa believes business owners should consider in-house talent before going after new employees.

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