Season 2 · Episode 43
How to Stay On Brand with Your Business
I Love Bookkeeping · Hannah Robinson, Melissa Honan
July 5, 202219m 1s
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Show Notes
What can bookkeepers do to stay on brand with their overall business image? Co-hosts Hannah Robinson and Melissa Honan discuss how bookkeepers can manage their business' identity, stay on brand, and become immune to the ever-changing social media trends.
- Melissa explains why she's very intentional about brand authenticity and maintaining a consistent business identity.
- Hannah and Melissa explain why consistency is the key to successful branding - they also go through tips you can use to stay immune to social media branding trends.
- Melissa shares why she believes the more successful businesses operate primarily in the best interest of the clients or the best interests of the team.
- Hannah talks about the benefits of having an accountability partner in business.
- Hannah explains the difference between changing and evolving your brand.
- Melissa reveals that she likes working with professional graphic designers because they effortlessly maintain consistent brand assets.
- Melissa talks about brand reputation - and explains why your bookkeeping business is only as good as your reputation.
- Hannah asks Melissa what she does to stay true to her brand consistently.
- Melissa reveals she's her own biggest critic - and explains why being your own biggest critic can be both good and bad for your business.
- Hannah and Melissa discuss what it means to live and breathe your brand.
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