Travis Ketchum — Building A List With Contests and Giveaways
Hustle & Flowchart: Mastering Business & Enjoying the Journey · Hustle & Flowchart
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Show Notes
Travis Ketchum is the Founder & CEO of Campaign Refinery and Contest Domination - helping 10's of thousands of businesses build bigger email lists filled with qualified leads since 2012.
For a grand total of $7,500 ($4,000 of which was on a credit card)... founder Travis Ketchum set out to solve his biggest challenge in growing an online business from scratch - something every small business needs to survive. His solution was to run a contest, but all available solutions at the time gave points to contestants for the act of sharing instead of giving an incentive for the actual opt-in.
Contests instantly helped Travis add thousands of people to his email list, and the product launched to thousands of new customers within just a few months of entering the market.
And suddenly, Contest Domination changed the way people think about viral lead generating campaigns.