Craft Gin Club founder: Building a £27 Million DTC Empire with + 450,000 Monthly Subscribers, Spotting Fads vs. Trends, Converting Storytelling into Sales, Turning Cash Constraints into Innovation Cages
The wave was coming.Most couldn’t see it.Very few were in the water.But, Two Johns were. Ready to catch it.Well, actually, t’was a John and a Jon.John and Jon were in Madrid. Studying a MBA.In the evenings, parked in baroque slow-paced courtyards, under m
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Show Notes
The wave was coming.
Most couldn’t see it.
Very few were in the water.
But, Two Johns were. Ready to catch it.
Well, actually, t’was a John and a Jon.
John and Jon were in Madrid. Studying a MBA.
In the evenings, parked in baroque slow-paced courtyards, under mind-meltingly, soul-nourishingly wonderful pink-orange sunsets.
John and Jon would glug back G&Ts. Big voluptuous goblet glasses, igloo-thick ice cubes and zesty-slices of fresh orange. Bathing in Baroque Blissssssss.
John and Jon, could feel the Gin Revolution wave coming, the tectonic plates of D2C moving and shaking.
Craft Gin Club is a WHOPPER business
- £27 million retail sales with an 82% annual growth rate
- 450,000 monthly subscribers
- Featured
John is a no-nonsense, incredibly pragmatic operator and brand builder.
Loved this one.
With this gorge Weather, pour yourself a G&T and slurp this up episode, nice and slow.
ON THE MENU:
- Why supermarket booze buying experiences is diabolical 1/10 and how to change it
- How to Turn Storytelling into Sales as a D2C business: The Balance of Content vs
- Why Craft = Purpose and Purpose = Craft. Craft is real people making real things.
- Why Founders should fall in love with cash constraints = Cash Constraints = Innovation Cages
- Why Idle = Ideas + Ideas = Idle - founders you have to NOTHING to discover SOMETHING
- How to raise money when your back’s against the wall Craft Gin Club created Gin Bonds
- The Difference between First level problem solving and Second level problem solving
- How To Balance Focus vs. Innovation. What now vs. What’s next?
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