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Show Notes
This week we welcome Maury Hanigan of SparcStart
Long before anyone was connecting the dots between traditional marketing and recruitment, Maury saw the enormous potential of bring boring job descriptions to life using video.
We Cover:
- The secret sauce was making it easy, fast and fun.
- Conversion increases by 60%
- Quality of applicants, people who are interested and qualified (you had me at qualified)
- Real people want to find their tribe - being authentic and not over produced
- AI can't express emotion like a human, recruitment can rest easy.