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Show Notes
Dedicating a career to helping job boards and businesses increase traffic, Mark, formerly the Performance Marketing brains behind Snag-a-job, set out to optimize SEO solutions for job sites on Job Hub Central.
Mark's knowledge of this space is impressive, here's what we covered:
- Google Job Ads optimization and a fore-telling of the Alpha testing going on right now in the US
- Clean up of Google for Jobs to increase trustworthiness
- The transformation of search from Yahoo to ChatGPT
- Take the best from consumer marketing
- Know your drop rate by source so you will know where to fit the leaking bucket
- HR and AI will solve the problems of the mundane, if you let AI come up with new ideas