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Ep 706: Driving AI Adoption At H&M
Episode 706

Ep 706: Driving AI Adoption At H&M

⁠Melissa Hojwall⁠, Global HR Tech Leader at ⁠H&M⁠, talks to Matt Alder

HR Interviews Playlist

May 25, 202521m 28s

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Show Notes

Recruiting Future is a podcast designed to help Talent Acquisition teams drive measurable impact by developing strategic capability in Foresight, Influence, Talent, and Technology.


This episode is about technology.


Most HR tech projects end in disappointment because organizations focus all their energy on implementation rather than adoption. If successful transformation is dependent on what happens after the go-live date, how can employers build sustainable tech adoption that delivers lasting business value?


My guest this week is Melissa Hojwall, Global HR Tech Leader at H&M. H&M has over 100,000 employees, the majority of whom are frontline workers, making internal tech adoption both challenging and high impact. In conversation, Melissa talks about the strategies around implementation, adoption, and continuous change management that help make TA and HR Tech projects successful.


In the interview, we discuss:


  • HR Digitisation at H&M
  • How AI can solve TA & HR challenges
  • Predictive analytics
  • The skills needed to get the right balance between humans and AI
  • Tech adoption and change agility
  • Investing in what happens after the go-live date
  • Using resistance as a superpower
  • Finding and showcasing the benefits to the bottom line
  • Disrupting how we interface with technology
  • What does the future of HR Tech look like?


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