Fractional Work's Dirty Secret: How to Do a Full-Time Job in 25 Hours - Insights from Sally Thornton, Forshay
“HR Heretics” | How CPOs, CHROs, Founders, and Boards Build High Performing Companies
Audio is streamed directly from the publisher (api.substack.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
For today’s essential Heretics 101 feature, Kelli and Nolan talk to Sally Thornton, CEO and Founder of Forshay who offers a candid examination of fractional executive work, exploring trust barriers, adverse selection problems, pricing models, and why consulting acumen matters more than traditional executive experience.
Support our Sponsors:
Ethena is the compliance training platform built for modern workplaces. Visit goethena.com/heretics and get 10% off your first year.
Metaview is the AI platform built for recruiting. Check it out: https://www.metaview.ai/heretics
* Our suite of AI agents work across your hiring process to save time, boost decision quality, and elevate the candidate experience.
* Learn why team builders at 3,000+ cutting-edge companies like Brex, Deel, and Quora can’t live without Metaview.
* It only takes minutes to get up and running.
KEEP UP WITH SALLY, NOLAN + KELLI ON LINKEDIN
Sally: https://www.linkedin.com/in/sallythornton/
Nolan: https://www.linkedin.com/in/nolan-church/
Kelli: https://www.linkedin.com/in/kellidragovich/
—
LINKS:
Forshay: https://forshay.com/
-
For coaching and advising inquire at https://kellidragovich.com/
—
TIMESTAMPS:
(00:00) Intro
(01:46) The Trust Barrier: Why Companies Resist Fractional Work
(03:34) The TAM Debate and Market Dynamics Post-COVID
(05:14) The Dirty Secret: There’s No Such Thing as Fractional Work
(06:34) Sponsors: Ethena | Metaview
(10:01) Who’s Buying and Why Finance Gets It
(11:06) Let’s Talk Money: The 65/35 Structure and Market Rates
(12:30) The Honeymoon Phase: Managing Boundaries and Expectations
(14:44) How to Assess Fractional Executives: The 75% Rule
(16:31) From Interim to Modular: How the Market Evolved
(18:04) The Black Hole Question: Why Nobody’s Calling You Back
(19:36) Network for Yourself: Nobody’s Managing Your Career But You
(21:36) How to Sustain 15 Years: Running Experiments & Following Curiosity
(22:31) Closing Thoughts: Agents for Executives Don’t Yet Exist
(23:11) Outro
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hrheretics.substack.com