
Show overview
How to Scale an 8 Figure Agency đ has been publishing since 2021, and across the 5 years since has built a catalogue of 493 episodes. That works out to roughly 190 hours of audio in total. Releases follow a several-times-a-week cadence.
Episodes typically run twenty to thirty-five minutes â most land between 14 min and 27 min â though episode length varies meaningfully from one episode to the next. None of the episodes are flagged explicit by the publisher. It is catalogued as a EN-language Business show.
The show is actively publishing â the most recent episode landed 1 weeks ago, with 25 episodes already out so far this year. The busiest year was 2022, with 166 episodes published. Published by Jordan Ross.
From the publisher
Welcome to How to Scale an 8-Figure Agency, the show where I break down the exact operational, financial, and AI-driven systems that todayâs top marketing agencies use to scale past seven figures â without burning out or getting trapped in fulfillment. Every week, we go deep into: ⢠AI consulting for marketing agencies ⢠Operational infrastructure that actually scales ⢠Building automations, workflows, and agent-based systems ⢠Hiring and training world-class teams ⢠Improving margins, capacity, and client LTV ⢠Turning your agency into an 8-figure operation that runs without you If youâre a founder stuck in the weeds, capped by systems, or wondering how to integrate AI into your agency the right way⌠this podcast is your blueprint. Iâm Jordan Ross â founder of 8 Figure Agency and the person behind hundreds of successful agency scale-ups â and this is where we turn chaos into clarity, and CEOs into true operators. Letâs get into it.
Latest Episodes
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How to Sell AI Receptionists to 200+ clients: The White Label Playbook (Retell + Versai)
How Marketing Agencies Can Build Context, Memory & MD-File Agent Systems | Dave Sifry
How Advertising & Marketing Agencies Turn 100+ Leads a Week Into Booked Calls â The GoHighLevel SDR Pipeline (ft. Dylan Rich)
Claude Skills, AI Agents & The Build vs. Buy Decision for Marketing Agencies
How Jon Bond Built a Billion Dollar Ad Agency (And What He'd Do Different Today)
How to Use Arc Ads + AI UGC to Scale Ad, Seo & Tiktok Agencies
How To Make $70K From a Live Event Without Selling Tickets (Step-by-Step Guide)

How to Get $100K in Emergency Business Capital for 2.5%
Want to build a 1-person AI-powered team? Start here â https://value.8figureagency.co/1personteamHow to Access $100K in Capital for Only 2.5% | Mind VitaminMost founders panic when cash runs dry â and panic is expensive. Jordan shares the exact system he knew but forgot to use when someone stole every dollar from his business bank account, forcing him to cover payroll overnight at a brutal 22% rate.In this episode, he breaks down the two-part capital strategy he teaches other founders so you never have to make that same mistake.What's covered:Why quick capital solutions (MCAs, short-term loans) will cost you 20â30% and how to avoid themThe 0% APR credit card strategy for funding $40â60K in marketing tests with zero interestHow to consolidate unused credit limits across Chase cards to unlock six-figure availabilityZillMoney.com â the tool that lets you run payroll through a credit card for just 2.5%The auto-payment rule you must follow or the whole strategy blows up at month 12How Jordan uses the same system to travel business class and five-star for freeResources mentioned:Zill Money: https://zilmoney.com/ref/zil-AdB71k8figureagency.co

How a 23-Year-Old Klaviyo Agency Hit $500K/Month: Talent Acquisition, Pricing Strategy & the Founder QC System That Scales
Grab free resource here: https://t.co/QyzZzPY7uAMax, founder of WellCopy, runs one of the fastest-growing email and SMS marketing agencies in the e-commerce space â 130+ retainer clients, 70 employees, and a jump from $30K/month to $500K/month in 24 months. He's 23.Jordan sits down with Max to break down exactly how he's doing it â before he hits eight figures â so you can steal what's working.What we cover:â The founder QC system: why Max personally reviews thousands of emails every week and why pulling back too early kills culture before it scalesâ Talent acquisition at the mid-seven-figure bottleneck: internal recruiters, employee referral programs with tiered incentives, and VSLs for every open roleâ The 10-80-10 rule for delegating without losing standardsâ How WellCopy grew from $3.2K to $5.8K average monthly retainer â and why every dollar of that increase is pure marginâ Building roles around your people instead of forcing people into rolesâ Running a month-long waitlist with zero paid adsâ Launching a done-with-you coaching program that sold out in 24 hoursThe bottom line: Max's unfair advantage isn't demand â it's standards. And he built those standards by never fully letting go of the work.If you're running a service agency between $1Mâ$5M and want to build the operational foundation to actually hit eight figures, that's exactly what we work on at 8figureagency.co.Follow Max: Twitter @maxwellcopy | Instagram @wellcopymax | wellcopy.net

AI in Ad & SEO Agencies: The 2026 State of the Union
learn how to use claude code here:https://leads.8figureagency.co/ai-agency-client-deliverables-claude-codeThe AI landscape is moving fast â and most ad and SEO agencies are either overwhelmed, underinformed, or both. In this episode, Jordan Ross breaks down the real state of the union for marketing agencies navigating AI adoption in 2026.No hype. No fluff. Just an honest look at what's actually changing, what's worth your attention, and how to think about building an AI-native agency without creating chaos.What we cover:The agency fluidity problem â why most agencies are stuck with 10 people in 10 different stacks and how to fix itMCP servers â what they are and why they matter for agency operationsDIY with Claude Code â when it makes sense to build vs. buyAI agents â how they're changing the way agency workflows actually runAI marketplaces â what's emerging and how to evaluate what's worth testingY Combinator â what the latest batch signals about where the industry is headingThe cultural and managerial layer â why tool adoption alone won't save youResources & Links:đ Learn more: 8figureagency.cođŠ Work with Jordan: [email protected]

How to Generate 1,000+ Leads with Virtual Summits (Borrowing Other Peopleâs Lists the Right Way)
UNLOCK THE 13 SYSTEMS EVERY AGENCY OWNER NEEDS TO REACH 8 FIGURES:https://bit.ly/41Sm05NIn this episode, Jordan Ross sits down with Kevin Sanderson, founder of LGN Marketing, to break down how agency owners can generate thousands of qualified leads by hosting virtual summits â without paid ads.Kevin shares the exact playbook he used to help build an 8-figure Amazon agency and how he leveraged 15â20 influential speakers to âborrowâ their email lists and audiences. The result? Nearly 1,100 targeted agency owners registered for a single event.They walk through the full strategy step-by-step â from identifying your ideal audience and recruiting high-leverage speakers, to building a follow-up funnel that converts summit attendees into long-term clients.The conversation also covers how to structure your summit for maximum list growth, how to use social proof and leaderboards to increase speaker promotion, and why the real money is made in the backend nurturing sequence.This episode is a must-listen for:Digital marketing agency owners looking to grow their email list fastFounders who want to generate qualified leads without relying on paid adsOperators exploring webinars, virtual summits, or audience partnershipsAgencies focused on building long-term list equityâąď¸ Podcast Chaptersâ Why Virtual Summits Are a Million-Dollar Growth Leverâ Choosing the Right ICP for Your Eventâ How to Recruit Influential Speakersâ Building the Funnel, Swipe Copy & Tracking Linksâ Using Social Proof & Leaderboards to Drive Promotionâ The Backend Strategy: VIP Offers & List Nurtureâ Turning Summit Attendees into Long-Term ClientsKevinâs Workbook â https://lgnmarketing.com/workbookKevinâs LinkedIn â https://www.linkedin.com/in/kevin-sanderson-profile/To learn more go to 8figureagency.co

How Tim Keen Built a High-Converting AI Sales Funnel Using Claude, Cold Email & Lead Magnets
UNLOCK THE 13 SYSTEMS EVERY AGENCY OWNER NEEDS TO REACH 8 FIGURES:https://bit.ly/41Sm05NIn this episode, Jordan Ross sits down with Tim Keen, founder of Modern Agency Sales, to unpack the exact system behind Timâs AI-powered funnel that generated 20,000+ leads on LinkedIn in just 12 months.Tim breaks down the full-stack system he engineeredâfrom scraping LinkedIn profiles to auto-generating personalized lead magnets, high-performing landing pages, cold email sequences, and even 60-day content calendars. This is not theoryâit's a blueprint built from code, prompts, and pure inbound/outbound mastery.They dive into the evolution of B2B lead generation, why most agency lead magnets are broken, and how to build funnels that look beautiful, deliver value, and book strategy calls on autopilot. Tim also explains how his own tools connect call transcripts to content pipelines and discusses the cold email infrastructure he's using to achieve 70%+ positive reply rates in 2024.This episode is packed with cutting-edge tactics for:Digital agency owners wanting better inbound and outbound funnelsOperators looking to productize services with AIFounders who hate sales decks but want high-ticket calls booked dailyAnyone building an AI-first client acquisition engineâą Podcast Chaptersâ How Tim Got 20,000+ Leads on LinkedInâ The Blueprint of a Modern AI Sales Funnelâ Why Cold Email Still Works (and What to Avoid)â Building Personalized Lead Magnets with Claudeâ How to Auto-Generate 60 Days of Contentâ The Tech Stack: Trigger.dev, Superbase, and Beyondâ Using Call Transcripts to Drive Content Creationâ Building Product-Led Growth into a Service Businessâ Why Most Lead Magnets Suck (and How to Fix Yours)â Whatâs Next for Tim & Modern Agency SalesTo learn more, visit 8figureagency.coTimâs LinkedIn: https://www.linkedin.com/in/tim-keen

Scaling Agency Teams: The People Systems Behind a 2,500-Person Operation
UNLOCK THE 13 SYSTEMS EVERY AGENCY OWNER NEEDS TO REACH 8 FIGURES:https://bit.ly/41Sm05NIn this episode, Jordan Ross sits down with Arman Taheri, co-founder of TalentPop, to unpack the infrastructure, hiring systems, and operational design behind one of the most scaled agency teams in the industry.From architecting org charts to tracking capacity utilization with workforce analysts, Arman breaks down how TalentPop scaled to over 2,500 employees by building two core departments: internal ops and client-facing CX, each supported by a layered management structure.If you're an agency founder stuck at $2M-$5M and struggling to scale people without breaking quality or margin, this episode is your playbook for transitioning from generalists to specialists and turning headcount into growth capacity.Whether you're searching for insights on recruiting at scale, org chart design, hiring process automation, or how to build an 85% capacity utilization model, this episode maps the exact journey to scalable ops.Chapters:1. TalentPopâs Origin Story: From Face Masks to CX Ops2. The Two Departments That Run an 8-Figure Agency3. Architecting a Layered Team: Specialist â Team Lead â Ops Manager4. How to Track Capacity Utilization With Real Math5. The Role of Workforce Management and Business Analysts6. Hiring Funnel Design: Filtering, Scoring, and Scaling7. Common Mistakes in Team Building (and How to Avoid Them)8. Why You Shouldnât Let CSMs Own Onboarding9. Data-Driven Growth: People Ops That Actually ScaleTo learn more go to 8figureagency.coReach Arman at:TalentPop: https://www.talentpop.co/Instagram: https://www.instagram.com/thearmantaheri/LinkedIn: https://www.linkedin.com/in/armantaheri/

How to Raise Great Humans: Parenting Wisdom from the Father of a Legislator & SPAC Founder
UNLOCK THE 13 SYSTEMS EVERY AGENCY OWNER NEEDS TO REACH 8 FIGURES:https://bit.ly/41Sm05NIn this special episode, Jordan Ross sits down with Jeffrey Lafazan, a Long Island father whose sons have built extraordinary careers, including co-founding a public financial firm and becoming the youngest elected legislator in New York State. But the focus isnât on IPOs, itâs on parenting and raising high-performing kids with strong values.Jordan asks one fundamental question: How do you raise great children who grow into successful, grounded adults?Jeffrey shares practical parenting advice and story-driven insights on teaching discipline, modeling accountability, and creating emotional safety through everyday presence. From grocery store math games to early childhood education strategies that shape future learning, this conversation is part parenting masterclass, part life philosophy for modern parents.If you're a founder, operator, or parent who wants to succeed at work and at home, without sacrificing your family, this episode is a must-listen.Chapters:⢠Why Presence Beats Pressure in Parenting⢠Grocery Stores, Math Lessons & Early Autonomy⢠Mistakes, Tough Love, and Course Corrections⢠The Pre-K Advantage: How Early Education Sets a Trajectory⢠Raising Three Kids with Different Needs, One Core Principle⢠Building Good Humans in a Performance-Obsessed WorldTo learn more go to 8figureagency.coReach Jeffrey at:LinkedIn - https://www.linkedin.com/in/jefflafazan/Zillow - https://www.zillow.com/lender-profile/Jeff%20Lafazan/

How Digital Marketing Agencies Use AI and M&A to Scale Profitably
UNLOCK THE 13 SYSTEMS EVERY AGENCY OWNER NEEDS TO REACH 8 FIGURES:https://bit.ly/45oOnu3In this episode, Jordan Ross breaks down his unexpected move into acquiring a marketing agency, despite originally focusing on accounting firms. He shares what changed his thinking after conversations with private equity firms and how those insights reshaped his long-term strategy.Jordan explains why scale matters in mergers and acquisitions (M&A) and how agencies can dramatically increase their enterprise value by improving operational efficiency and profitability. A major theme of the conversation is the role of AI in modern agenciesânot as a replacement for talent, but as a powerful lever to unlock margin, streamline workflows, and drive sustainable growth.The episode also dives into Jordanâs acquisition thesis: partnering with agencies that are struggling to scale, acquiring equity, and using systems, AI, and operational improvements to turn them into highly profitable businesses. This is a must-listen for agency owners, operators, and digital marketing leaders thinking about exits, acquisitions, or scaling beyond founder-led growth.Chapters â The Unexpected Shift: Buying a Marketing Agency â Understanding M&A: Why Scale Drives Enterprise Value â Leveraging AI to Increase Profitability and EfficiencyTo learn more go to 8figureagency.co

How Jason Hennessey Built & Sold an 8-Figure Marketing Agency | Scaling to $10M+, Private Equity Exit & the Second Bite Strategy
UNLOCK THE 13 SYSTEMS EVERY AGENCY OWNER NEEDS TO REACH 8 FIGURES:https://bit.ly/41Sm05NIn this episode, Jordan Ross sits down with Jason Hennessey, founder of Hennessey Digital, to unpack what it really takes to scale a digital agency to multiâeight figures and successfully exit to private equityâwithout burning out or losing your life in the process.Jason shares his 24-year âovernight successâ journey, from running a standard SEO agency to intentionally building the âLamborghini dealership of legal marketing.â He breaks down the mindset, systems, people strategy, and long-term intentionality required to move from six figures â seven figures â eight figures â exit.This is not a hype-filled growth story. Itâs a deep, honest masterclass on:Why most agencies fail to scale past $10MHow to hire and retain true A-playersThe hidden dangers of fast growthThe role of personal brand in enterprise-level deal flowHow intention, accountability, and resilience shape long-term successIf youâre an agency owner trying to break through the next revenue ceilingâor thinking about a future exitâthis episode delivers real-world lessons from someone whoâs done it twice.Chaptersâ Why MultiâEight-Figure Agency Exits Are Rareâ Jason Hennesseyâs 24-Year âOvernight Successââ The Second Bite of the Apple (Private Equity Strategy)â Running Multiple Successful Businesses Without Burnoutâ Replacing Yourself to Scale Past $10Mâ The Real Phases of Agency Growth (6 â 7 â 8 Figures)â Cash Flow Stress at Scale (More Money, More Problems)â Seeing the Game Like an Executive Strategistâ Product Obsession vs. Sales-Led Agenciesâ Personal Brand as a Long-Term Growth Engineâ Designing the Agency You Actually Want to Runâ KPI-Driven Growth & Department Accountabilityâ Hiring A-Players and Accepting Lower Marginsâ Why Most Agencies Canât Retain Talentâ Paying Above Market & Retaining Rockstarsâ Creating a Future That Didnât Existâ Running a Business for Profitability Before Exitâ Staying Grounded When Life Disrupts Businessâ Learning from Failure Instead of Avoiding Itâ Accountability Systems That Keep Founders on Trackâ Designing a Life Beyond the Businessâ Daily Habits & Creative Focus for FoundersTo learn more go to 8figureagency.coTo reach Jason - https://www.linkedin.com/in/jhennessey/- jasonhennessey.com

Profit Per Pod: How Digital Marketing Agencies Scale Revenue Through Talent Pods & Profit Sharing
UNLOCK THE 13 SYSTEMS EVERY AGENCY OWNER NEEDS TO REACH 8 FIGURES:https://bit.ly/41Sm05NIn this episode, Jordan Ross sits down with Eddie Maalouf, founder of Bad Marketing, to unpack how he scaled his digital marketing agency from his momâs basement to $20M in revenue.Eddie breaks down the real challenges agency owners face when growing past the early stages â including hiring the right people, building systems that scale, and avoiding founder burnout. He shares how implementing a profit-sharing model transformed team performance, accountability, and retention, while allowing him to step back from day-to-day execution.The conversation also dives deep into personal branding as a growth lever, why most agencies struggle to attract top-tier talent, and why sustainable agency growth comes down to mastering two core acquisitions: talent and clients.This episode is a must-listen for:Digital marketing agency owners stuck at a growth ceilingFounders hiring their first leadership teamAgencies exploring profit sharing or incentive structuresOperators building long-term, scalable businessesâąď¸ Podcast Chapters â From Zero to $20M: Eddieâs Agency Origin Story â Building a Scalable Agency Structure â Profit Sharing, Talent Acquisition & Client GrowthEddie's LinkedIn - https://www.linkedin.com/in/eddie-maalouf/Eddie's website - http://www.badmarketing.com/home-liTo learn more go to 8figureagency.co

Y Combinator Is Investing in AI-Native Agencies-What This Means for the Future of Marketing Services
UNLOCK THE 13 SYSTEMS EVERY AGENCY OWNER NEEDS TO REACH 8 FIGURES:https://bit.ly/41Sm05NIn this episode, Jordan Ross breaks down the most important signal of 2026 for marketing agencies: Y Combinator, the worldâs top startup accelerator, is now investing in AI-native agencies.This episode unpacks why YCâs move into the agency world is not just surprising but a clear signal that the industry is about to be fundamentally reshaped.Jordan walks through:- What it means to be an AI-native agency (not just using AI tools)- Why AI-native agencies will dominate the next 3â5 years- The difference between AI-enhanced and AI-powered service models- How VC-backed founders with deep engineering talent will outscale traditional operators- Why custom internal IP (not public tools) will define the next 8- and 9-figure agency brandsHe also explores why most current agencies, despite using ChatGPT or automation tools, arenât anywhere near âAI-native,â and why those who ignore this shift may not survive the next wave of innovation.Whether you're at $1M ARR or already at 8 figures, this is a must-listen if you care about margins, scale, and defensibility in the AI era.Chapters:â Intro: Why YCâs Latest Move Mattersâ Who YC Has Funded (and Why Thatâs Relevant Now)â What âAI-Nativeâ Really Means (and Why Youâre Probably Not One)â Why This Will Reshape the Entire Marketing Services Industryâ How VC-Backed Agencies Will Outspend and Outbuild Everyoneâ What You Must Build If You Want to Compete in 2026â2028â The New Playbook: Custom IP, Internal Tools, and Service-as-Softwareâ Closing: What You Need to Do Right Now to Avoid Getting Left BehindTo learn more go to 8figureagency.co

How Digital Marketing Agencies Scale, Exit, and Win Through M&A
UNLOCK THE 13 SYSTEMS EVERY AGENCY OWNER NEEDS TO REACH 8 FIGURES:https://bit.ly/41Sm05NIn this episode, Jordan Ross sits down with Azim Nagree, Head of M&A at Herringbone, to break down how digital marketing agencies can scale, exit, and thrive through strategic acquisitions.They unpack how Herringbone evaluates agencies, why some founders choose to join a platform instead of selling outright, and what happens after an acquisition. Azim shares candid insights into the most common challenges agency owners faceâburnout, growth ceilings, and operational complexityâand how the right M&A structure can unlock long-term upside instead of a short-term exit.The conversation also explores the future of agency platforms, including how AI will be integrated into agency operations, why specialisation by vertical matters, and what founders should be thinking about now if they want to be acquisition-ready in the next 12â36 months.This episode is a must-listen for:Digital marketing agency owners considering an exitFounders curious about roll-ups and platform modelsOperators thinking about AI, scale, and long-term leverageâą Podcast Chapters â Introduction to M&A in Digital Marketing â Herringboneâs Focus and Acquisition Strategy â Why Agencies Choose to Join a Platform â What Happens After an Acquisition â The Team and Resources Behind the Platform â Long-Term Vision for Agency Platforms â The Role of AI in Agency Operations â Closing Thoughts and Whatâs NextTo learn more go to 8figureagency.coAzim's LinkedIn: https://www.linkedin.com/in/azimnagree/Azim's company: https://www.herringbonedigital.com/