How Jon Logan Turns “Boring” Brands Into Unforgettable Customer Experiences
How to Scale a Business · Amplafy Media
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Show Notes
Hector sits down with Jon Logan, founder of Green Lit Growth Strategies, to unpack what’s really stopping small businesses from scaling. With a diverse background in food service, cybersecurity, and full-scale marketing, Jonathan shares how he grew a company from $3M to $25M using his proprietary G.R.O.W.T.H. Framework. He reveals why most brands “talk about themselves backwards,” how to build emotional resonance, and what it takes to create a “marketing machine” that scales. Learn the power of positioning, community-building, and nurturing relationships for real bottom-line growth.
Chapters:
- 00:00:00 - From Food Service to $25M
- 00:01:03 - The Accidental Marketer
- 00:03:06 - Launching a Purpose-Driven Agency
- 00:04:29 - The #1 Marketing Mistake
- 00:05:43 - How to Build a Brand Tribe
- 00:11:44 - Proven Frameworks That Actually Work
- 00:17:07 - The G.R.O.W.T.H. Formula Revealed
- 00:23:53 - Scaling Secrets & Final Takeaways
Links And Resources:
- Website
- Jon Logan on LinkedIn
- Amplafy Media
- Hector Santiesteban on LinkedIn
- Hector Santiesteban on Twitter
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