How Colten Nahrebeski Tailors Marketing to Diverse Consumer Segments

In this episode, we talk to Colten Nahrebeski, an entrepreneur with years of experience in market research and digital strategy. He tells us how he learned from the culture and people of Tokyo and Edmonton, and how that helped him understand different markets for global brands. He also explains how to use stories to connect with customers and show them the value of a brand. Listen in for some useful tips on how to be more engaging and authentic online in a competitive digital world.

Chapters:

• 00:00:00 - How to Use Messages on Your Website
• 00:01:33 - My Story: From Crime to Marketing in Japan
• 00:03:59 - How to Overcome Challenges and Reach Your Goals in Business
• 00:08:12 - How to See the Big Picture in Business: Avoid Getting Stuck in Details
• 00:10:33 - How to Make Your Website More Exciting and Effective
• 00:11:50 - How to Connect with Your Customers Emotionally
• 00:15:59 - How to Be Helpful and Valuable Online and Stand Out from the Crowd

Links And Resources:

• Colten Nhrebeski on LinkedIn
• Clickex
• Amplafy Media
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!