Values: The Invisible Grammar of Business
How to Build a Growth System · rev.space
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Show Notes
In this episode, Colin and Chris delve into the significance of values within B2B growth, emphasising their role in shaping company culture and guiding decision-making. They discuss the importance of aligning stated values with actual behaviours, the impact of values on employee satisfaction, and the challenges organisations face in bridging the gap between intended and emergent values.
The conversation also highlights how individual values can influence organisational culture and the importance of values during times of stress. In this conversation, Chris and Colin explore the critical role of organisational values, especially during times of stress and change. They discuss how values can be tested under pressure, the importance of alignment between declared and lived values, and the need for flexibility in adapting values over time.
The conversation emphasises the necessity of embedding values into the organisational structure and practices to ensure they are lived out daily. They conclude by reflecting on the deep structural role of values in shaping organizational identity and guiding behaviour.
00:00 Understanding Values in B2B Growth
03:09 The Role of Values in Company Culture
05:56 Values and the Growth Team Operating System
09:02 The Impact of Values on Employee Satisfaction
11:48 The Reality vs. Aspiration Gap in Values
15:07 The Emergence of Individual Values
18:07 Values Under Pressure: True Colours of Organisations
25:19 Navigating Organisational Values Under Stress
29:54 Flexibility and Employee Well-Being
32:48 The Importance of Alignment in Values
35:08 Evolving Values Through Feedback
38:05 Embedding Values in Organisational Structure
44:24 Summarising the Role of Values in Organisations