EP 80: Being The Boss: Vivian Tu on Growing “Your Rich BFF” and Her Plans for its Future
How She Does It · Karen Finerman
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Show Notes
If you’re on TikTok, Instagram, Substack, or YouTube, you’ve likely come across content creator Vivian Tu. She’s taken her expertise learned from her time as a trader at J.P. Morgan and a sales exec at Buzzfeed to create the platform “Your Rich BFF,” which now boasts 10 million combined followers. Vivian is the CEO of Your Rich BFF and has a team of approximately 20 people working for her. Together, they channel her social-media savvy and pithy communication style to teach her followers how to make smart money moves and grow their wealth.
Her message is a departure from her own upbringing, during which her hardworking, Chinese immigrant parents mostly stressed about the family’s finances, with a focus on “scrimping and saving.” Vivian’s goal with all of her work, including her podcast “Networth & Chill” and her latest New York Times bestselling book “Well Endowed: The Secrets to Strategic Spending, Building a Financial Foundation for You and Your Family, and Creating Lasting Generational Wealth,” is to empower her readers financially across all areas of their lives.
💬 In this episode, we explore:
- How Vivian has learned from her mistakes when it comes to hiring people for her team
- What Vivian sees is the difference between hustle and grit, and why she thinks only one can be taught
- Her thoughts about the future of Your Rich BFF and what role she might play in it
- Why owning her business influenced Vivian’s choice to undergo IVF at age 30 and freeze her embryos
- The lasting impact her female mentor at J.P. Morgan had on her life and career, including the very generous gift she gave Vivian
- The critical importance of discussing money with your partner, and what led to Vivian and her now-husband having that conversation very early on in their relationship
- What her mom’s advice to Vivian was when she started making more money than her husband
Resources:
📕 Learn more about “Well Endowed” by Vivian Tu
📸 Follow Vivian Tu on Instagram
📸 Follow Vivian Tu on TikTok
📸 Follow Vivian Tu on YouTube
🎧 Listen to Vivian Tu on Networth and Chill
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