Ep 14: Making Sunscreen Cool with Supergoop! CEO Amanda Baldwin
Transforming a big idea to end skin cancer into a global brand.
How She Does It · Karen Finerman
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Show Notes
These past few years we’ve noticed something interesting in the retail industry – small brands are turning “boring” pantry staples into products that are actually really cool. And one of those brands is “Supergoop!” sunscreen – they turned a product in a category that seemed so set in its ways into something fun that we all should be wearing every day. Realizing the potential of Supergoop!, Amanda Baldwin left her high-end Wall Street job to step into the role of CEO six years ago. Since then, the company has not only become highly profitable, it’s also grown over 30x and secured a majority investment from Blackstone Growth. Listen to the episode to hear more about Amanda Baldwin’s winding career journey (from LVMH to Catterton) and what she’s learned about spotting “brands with a capital B” along the way.
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