
How Online Marketing Works
Alston Antony
Show overview
How Online Marketing Works has published 16 episodes during 2021. That works out to roughly 4 hours of audio in total. Releases follow a fortnightly cadence.
Episodes typically run under ten minutes — most land between 4 min and 18 min — with run-times ranging widely across the catalogue. None of the episodes are flagged explicit by the publisher. It is catalogued as a EN-language Business show.
The catalogue appears to be on hiatus or wound down — the most recent episode landed 4.6 years ago, with no new episodes in over a year. Published by Alston Antony.
From the publisher
How Online Marketing Works Podcast with Alston Powered by Digital Marketing Mind.
Latest Episodes

S1 Ep 15How to SEO Keyword Research Guide – The Ultimate Beginner’s Guide to SEO
This is a full step-by-step free keyword research course guide in 2021. I will teach you everything about researching for keywords to take you from beginner to expert in SEO keyword research. Article: https://digitalmarketingmind.com/seo/ Video: https://youtu.be/LIEyLNmjlBY This is part 1 of the keyword research videos series where in this part I will teach you the full theory and fundamental knowledge you need to have to do keyword research for your website: Lesson 1 - Keywords GuideLesson 2 - Keyword Research GuideLesson 3 - Keyword Research PlanningLesson 4 - Keyword Research Methods

S1 Ep 15Keywords Guide
In this audio podcast we we are going to learn about SEO keywords: What is keyword?Keyword typesConclusion Guide: https://digitalmarketingmind.com/seo-beginners-tutorial/

S1 Ep 14Beginner Guide to SEO (Full Audio Course)
Welcome to our free beginner guide to SEO full course. In this SEO beginner tutorial course, I am going to assume you know nothing about Search Engine Optimization. The aim is to give you a clear understanding of search engines, SEO optimization, and how it works in one whole video. Search Engine Optimization, also known as SEO, is the process of optimizing your website for the search engines. There are many ways to do this and without any experience in SEO, it can be difficult to know what to do first. That’s why I’ve created this basic SEO video course for you which will teach SEO fundamentals within 1 hour and 30 minutes. So let's start to learn SEO online free step by step with the perfect SEO training for beginners. Lesson URL: https://digitalmarketingmind.com/seo-beginners-tutorial/ Video Lesson: https://youtu.be/z7pN2r9btV0

S1 Ep 13Beginner SEO Tutorial Conclusion
Awesome you have completed this free SEO basics course. However, you have just begun your SEO learning journey. My goal for this course was to quickly teach you all the basics of SEO so that you have a clear understanding of the fundamentals. We will now move on to the “Keyword Research” SEO course. It is the most important and critical stage of the SEO process since picking the wrong keywords can make your entire SEO useless. Thank You, Alston Antony Lesson URL: https://digitalmarketingmind.com/seo-beginners-tutorial/ Video URL: https://youtu.be/fc_TmjdyFP8

S1 Ep 12SEO Quiz for Beginners - Test Your SEO Basics
I have created this SEO quiz for you to test your SEO basics knowledge you got in this free course. It will help you to check what you have learned. Getting “PASS” means you have a good SEO foundation and ready for the keyword research course. In case you receive “FAIL”, try to go through our SEO basics course again. Good luck! Quiz Page: https://digitalmarketingmind.com/seo-beginners-tutorial/ Video URL: https://youtu.be/7PpPJREjyeM

S1 Ep 11Black Hat SEO, Grey Hat SEO, and White Hat SEO: What's the Difference?
In this lesson, we will learn what is White Hat and Black Hat, and Grey Hat SEO. More importantly, we will be comparing white hat vs black hat vs grey hat SEO. We will also learn techniques from these SEO types. The lesson is divided into: What is Black Hat SEO?What is White Hat SEO?What is Grey Hat SEO? Let's learn all the different types of SEO. Lesson URL: https://digitalmarketingmind.com/courses/seo/beginner/white-hat-vs-black-hat-vs-gray-hat/ Video Lesson: https://youtu.be/v9X3AVcz5GM

S1 Ep 10SEO Goals, Realities, Expectations & Myths
In this lesson, we will learn the importance of setting realistic SEO expectations and SEO goals. Understanding SEO reality and SEO realities are very important. This helps you to stay clear of SEO myths and keep your SEO objective focused and step-by-step plan. Some of the SEO truths we will learn to include: It’s not easy to rank in top SERP positionsThe realistic time frame for rankingSEO is not a one-time processOn-page SEO is not enough for competitive keywordsSEO can cost youOutreach can be expensiveMore traffic does not mean more profitsSearch engine optimization is not risk-free Lesson URL: https://digitalmarketingmind.com/seo-beginners-tutorial/ Video Lesson: https://youtu.be/NFUvNO4Auos

S1 Ep 9Google Algorithm Updates For SEO in 2021 & What is Search Penalty?
In this lesson, we will learn about Google algorithm updates in 2021 and Google search update penalties. Video sections include: What is Google algorithm update?How to track the latest Google algorithm updates?What are the main Google algorithm updates & changes in the past? Some main search update includes: Panda UpdatePenguin UpdateHummingbird UpdateMobile UpdateRankBrian UpdateMedic UpdateBert Update What is a Google search penalty? including Automatic penalty & manual penalty. Lesson URL: https://digitalmarketingmind.com/seo-beginners-tutorial/ Video Lesson: https://youtu.be/krGap8FJGTY

S1 Ep 8What Are The Different Types of SEO?
In this lesson, we will learn about all the different types of SEO in digital marketing. Understanding these SEO types are important for search engine optimization. We will learn about these SEO marketing types: International SEO It is the most common SEO process of ranking our pages in higher positions in search results pages that target the worldwide audience. Local SEO In this type of SEO, you aim to boost your ranking in specific geographic areas by focusing your efforts on a particular country, state, city, or neighborhood. YouTube SEO It is the process of optimizing your videos to rank higher on YouTube search results and making it appear frequently on suggested and related videos. Videos SEO It is the process of optimizing your YouTube videos to rank higher on the search engine search results page. Image SEO Image SEO means optimizing your website’s images to rank higher in image search results or image snippets in SERP pages. Mobile SEO It is a process of SEO optimizing your website for mobile devices, focusing on mobile user experience to gain higher rankings in mobile search engine results pages (SERPs). eCommerce SEO Search engine optimization is the process of optimizing your store website and product pages to rank higher in the SERP results for commercial intent search queries. WordPress SEO WordPress SEO is the process of SEO optimizing your WordPress blogs to gain higher SERP rankings in search engines. App Store SEO Process of SEO optimizing app in PlayStore's search engine. Blogger SEO Process of SEO optimizing Google Blogger blogs. Wix SEO Process of SEO optimizing of Wix CMS blogs. Voice SEO Process of SEO optimizing your audio content to rank for voice search. News SEO Process of SEO optimizing your news content to get indexed fast and rank higher in the search engine's news section. Lesson URL: https://digitalmarketingmind.com/seo-beginners-tutorial/ Video Lesson: https://youtu.be/aydVHrLNW8o

S1 Ep 7Beginner’s Guide to Search Engine Results Pages (SERPS)
In this lesson, we will learn what is SERP page? We will also look at the main elements within the SERP page. Especially we will look at the Google SERP results page and parts of the search engine results page. This list includes: Google auto-suggestGoogle Adwords listingsLocal business resultsPeople also ask sectionShopping or eCommerce adsFeatured SnippetsVideo SnippetsImage SnippetsSocial Media SnippetsRelated Search Queriesand more SERP examples. Lesson URL: https://digitalmarketingmind.com/seo-beginners-tutorial/ Video Lesson: https://youtu.be/qu0kyCjaNwU

S1 Ep 6What is The Difference Between SEO and SEM?
In this lesson, we will learn the difference between SEO and SEM. I will explain what is SEO? and what is SEM? We will also take an in-depth look at Search Engine Optimization and Search Engine Marketing. Advantages of using SEO over SEM such as: You don’t need to pay for clicks since search traffic is freeMany people block search engines and other websites’ advertisements with their ad blockersReports show that ads have a lower click-through rate than organic listingSEO has a higher chance of huge profits & ROI in the long run Advantages of using SEM over SEO such as: You can expect results quickly in SEMWhen you have enough budget then you can instantly target as many keywords as you wantIn SEM you don’t need to worry about SEO factors.SEM can be profitable in the short run This lesson should clarify the differences between search engine optimization and search engine marketing. Lesson URL: https://digitalmarketingmind.com/seo-beginners-tutorial/ Video Lesson: https://youtu.be/vD09vSuFKOw

S1 Ep 5Why is SEO Important? Advantages & Disadvantages
In this lesson, we will learn why is SEO important? We will also learn in-depth SEO advantages and SEO disadvantages. SEO Pros: Big opportunityBrings quality trafficFree targeted trafficLess work once rankedMore opportunities once rankedSEO is trust-able than PPCBuilds brand awarenessGrowth is track-able SEO Cons: Results are not instantSEO competitionSearch penalty & algorithm updatesThere is no secret techniqueLearning SEO is important for the business. I will also share proof of why is SEO important for your website. Lesson URL: https://digitalmarketingmind.com/seo-beginners-tutorial/ Video Lesson: https://youtu.be/0lL1DblMtAY

S1 Ep 4What is Search Engine Optimization or What is SEO?
In this lesson, we learn what is search engine optimization or what is SEO, or What is Google SEO? We will also learn how SEO works and what it SEO in digital marketing? We will also look into SEO steps such as keyword research, on-page SEO, technical SEO, Off-page SEO, and SERP tracking & maintenance. Lesson URL: https://digitalmarketingmind.com/seo-beginners-tutorial/ Video Lesson: https://youtu.be/mz3he4L0RDg

S1 Ep 3What is a Search Engine and How it Works?
In this audio lesson, we will learn what is a search engine with its search engine definition. We will learn how a search engine works? Especially how Google search works? We will find out the top 3 search engines which are Google, Bing, and Yahoo. We will find out about the search engine market shares. Finally, we will also learn how do search engines add websites including steps such as crawling, indexing & serving search results. Lesson URL: https://digitalmarketingmind.com/seo-beginners-tutorial/ Video URL: https://youtu.be/za4P4XFCybI

S1 Ep 2Beginner SEO Tutorial Guide – Fundamentals & Basics Introduction
Welcome to our free beginner guide to SEO course introduction. In this SEO beginner tutorial course, I am going to assume you know nothing about SEO. The aim is to give you a clear understanding of search engines, SEO optimization, and how it works. Lesson URL: https://digitalmarketingmind.com/seo-beginners-tutorial/ Video URL: https://youtu.be/etxyXTHNaUs

S1 Ep 111 Latest SEO Trends in 2021 for SERP Ranking
The SEO industry is growing rapidly. Every year, new SEO trends emerge, which you should be aware of. This year, in 2021, we expect interesting trends in SEO. In this episode I share the most important ones which every SEO marketer should know. Watch video webinar at https://www.youtube.com/watch?v=g6B5Dps9O1U Read the article guide at https://digitalmarketingmind.com/seo-trends