From Air Freshener Exec to Supermarket Founder with Ruth Anslow | Ep 04
Starting a business in a highly competitive industry she knew very little about
How Not to Run a Business · Jeremy Jacobs
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Show Notes
I sat down with my good friend and all-around superstar entrepreneur Ruth Anslow who founded the ethical supermarket chain HISBE with her sister Amy. She is passionate about businesses being a force for good in the world and founded The Good Business Club which supports businesses committed to making a positive impact.
In the conversation we explore why Ruth left her corporate career to start a business in a highly competitive industry she knew very little about.
We discuss:
- Feeling dissatisfied with life and taking action to make a change.
- Starting a movement and building a following.
- What would she do differently if she went back and started again?
- The fears Ruth had when starting and business and did they come true?
- Dealing with the waning of enthusiasm and confidence when everyone around you doesn't think you can make it work.
- One of their biggest failures in expanding HISBE, what went wrong, and how did Ruth deal with it personally.
- Her views on how best to deal with failure moving forward.
Key Learnings:
- Surround yourself with people that believe in you when confidence or enthusiasm waned.
- Share the burden and the pain at the early stages with people in your network.
- Things will always take longer and cost more than you planned.
- Don’t take failure personally. It doesn’t mean what you make it mean.
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Jeremy Jacobs is an experienced entrepreneur, business consultant, and mentor. He started his career in digital marketing, managing multi-million-pound campaigns for well-known global brands. He left that career to start 2 businesses including a food manufacturing company with his Mum which ran successfully for 13 years. He now works as a mentor and consultant for a wide range of businesses including start-ups and solo entrepreneurs through his marketing and management consultancy, Cookie Jar Consultancy. He has an MBA with Distinction from the University of Sussex.
He is proudly neurodivergent and a member of the LGBTQ+ community. He lives in Sussex with his partner and their two dogs.
Personal website: https://jeremyjacobs.co.uk
Cookie Jar: http://cookiejar.info/
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