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#32: Jesse Cole, Savannah Bananas Owner & Founder Fans First Entertainment—What Makes You Stand Out?
Episode 32

#32: Jesse Cole, Savannah Bananas Owner & Founder Fans First Entertainment—What Makes You Stand Out?

Learn how to get the right kind of attention for your business by serving your customers and solving the real pain points they experience. Plus, get the permission you need to march to the beat of your own drum as a leader.

How Leaders Lead with David Novak · David Novak

March 26, 202144m 5sbonus

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Show Notes

Today’s guest is Jesse Cole, the Founder of Fans First Entertainment & Owner of Savannah Bananas. He’s the one-of-a-kind innovator behind the incredible (and unlikely) popularity of this small Coastal Plain League baseball team.


That’s because the sell-out crowds at a Savannah Bananas game aren’t really there for the baseball. They’re there for the dancing grandmas and conga lines and – get this – the underwear salute! Now, there’s a phrase you never saw coming on a leadership podcast!  


But this is all a part of Jesse’s plan. He knows how to stand out and get attention – and even better, he does it all because he truly loves fans and customers. If you want your business to stand out, this conversation is going to be an absolute game changer for you. 


You’ll also learn:

  • One simple exercise to help you disrupt a category
  • A question you can ask to get more attention for your product or service
  • How to get inside the head of your customer so you can serve them better
  • Two ways you can bring your core values to life for your staff and customers


Take your learning further. Get proven leadership advice from these (free!) resources:


The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go 

Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day


Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.