#270: Allison Ellsworth, Founder & Lead Creative, poppi – Build your brand
Listen to this leadership podcast with Allison Ellsworth, founder of poppi, and discover how to build a brand for the long term.
How Leaders Lead with David Novak · David Novak
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Show Notes
Go behind the scenes of one of today’s hottest brands with Allison Ellsworth, founder and Lead Creative at poppi.
After a memorable Shark Tank appearance, poppi exploded into the cultural zeitgeist – going viral on TikTok, getting shout-outs from celebrities, and scaling from startup to $500 million in just four years.
In this episode, Allison shares how to build a brand that moves fast, disrupts in all the right ways, and knows exactly how to stay culturally relevant.
You’ll also learn:
- What a “black ops budget” is – and why you need one!
- The importance of building a brand, not just selling a product
- What it’s really like to pitch on Shark Tank
- Channel-by-channel social media tips (one might make you squirm)
Take your learning further. Get proven leadership advice from these (free!) resources:
The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go
Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day
Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.