#248: Mike Cessario, Founder and CEO of Liquid Death – Disrupt with discipline
Listen to this leadership podcast with Mike Cessario, Founder and CEO of Liquid Death, and discover how to take a disciplined approach to building a disruptive brand.
How Leaders Lead with David Novak · David Novak
Audio is streamed directly from the publisher (chtbl.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
They sold a $300 coffin. They made a candle with Ozzy Osbourne’s DNA. And built a $1.4B beverage brand doing it.
Mike Cessario, founder and CEO of Liquid Death, has turned irreverent ideas into a marketing juggernaut. But behind the stunts is a seriously disciplined approach to brand, strategy, and execution.
If you're building a challenger brand—or just trying to make people actually notice your product—don’t miss this episode.
You’ll also learn:
- How to earn attention, even on a tiny budget
- The kind of “unsafe” marketing ideas that break through the noise
- What challenger brands can do to beat the big guys
- Why you should market to the customers everyone else ignores
Take your learning further. Get proven leadership advice from these (free!) resources:
The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go
Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day
Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.